Laura Felthaus
Who I Am
A strategic, energizing and digital-forward senior marketing leader with a bias for action and year-over-year success in leading campaigns and activations that drove brand affinity, consumer demand and profitability on behalf of one of the world's most beloved brands, Nike. I took my curiosity, passion and careful balance of art + science to Tonal to build the consumer journey to land the brand as a household name. Most recently, I've continued to differentiate my skills and scope, leading Marketing, Customer Experience and as GM of the Residential business unit for Big Ass Fans.
I'm an authentic, inclusive team and people developer who excels in shaping and leading diverse, high-performing teams, unifying people around the mission then inspiring them to deliver incredible results. A long-time athlete with a competitive spirit and an unwavering belief in the power of team.
A passionate and resourceful problem solver who combines strategy, storytelling and analytics to transform brands, campaigns and programs – often working in ambiguous environments. Highly skilled in tackling business challenges with a creative mindset.
A valued thought partner among executive leaders and other stakeholders who readily builds trust, gains buy-in then secures the resources needed to deliver compelling, ROI-generating campaigns and consumer experiences.